Dorothy is a lecturer in the Faculty of Business, where she teaches in the disciplines of marketing and hospitality and tourism studies.
She graduated with a B.SC in Hotel and Catering Mgmt form TUD, and went on to obtain a Master’s in Business Studies from UCC, where she specialised in marketing. Dorothy has recently graduated with a DBA from Liverpool John Moores University. Her doctoral thesis focused on developing frameworks for marketing for SMEs in the hospitality industry.
Dorothy has considerable experience in the hospitality and tourism industry, where she worked for over twenty years in managerial and entrepreneurial roles.
She currently supervises a PhD student in the Faculty of Business and will be part of the supervisory team for the Faculty’s DBA programme.
Publications include;
• Experiential marketing and the Wild Atlantic Way: Developing a framework for practitioners.
• D.Bird – Faculty of Business and Law research day, 2021 – openjournals.ljmu.ac.uk
• The use of action learning sets on a DBA programme – an account of practice from the students’ perspective
• D. Bird, P.Duffy
• Action Learning: Research and Practice, Taylor and Francis 2021
• A critical reflection on quantitative research
• D.Bird – Faculty of Business and Law research day, 2022 – openjournals.ljmu.ac.uk
Dorothy is currently engaged in a number of funding applications for research projects, in the areas of digital marketing education and industry training development.
Research projects in the areas of marketing, tourism and hospitality, innovation, education.
Interested in supervising in similar and related areas.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
